Membership
Three ways to train with Joe.
Start with a 7-day free trial. Move up to Build for a full structured program, or Coach for 1:1 check-ins with a real human trainer. Change tiers or cancel anytime.
Start
$29.99/month
7-day free trial, card required — cancel anytime before it ends and you won't be charged.
Start Your 7-Day Free Trial- Daily quick-design workout sessions
- Full exercise module library
- Per-exercise feedback (too hard, too easy, pain, skip)
- Workout history & streak tracking
Build
$39.99/month
Start: daily, on-demand sessions you build as you go. Build: a full multi-week program mapped out for you in advance, that adjusts as you progress.
Choose Build- Everything in Start
- Full multi-week structured program
- Monthly reassessment
- Sport-specific pre-activity warm-ups
- Everything in Build
- Scheduled 1:1 video check-ins with a real human trainer
- A trainer reviews your plan periodically
- Priority support
Prices in USD. 7-day free trial on Start only, card required. Cancel anytime.
Honest answers
Which tier should I start with?
Start. It comes with a 7-day free trial and gives you daily AI-designed sessions, the full exercise library, and streak tracking. Move up to Build when you want a full multi-week structured program, or Coach when you want a real human trainer checking in.
How does the free trial work?
The 7-day free trial is on the Start tier only, and a card is required. Cancel anytime before the trial ends and you won't be charged. Build and Coach are charged immediately when you join.
I haven't exercised in years. Is this for me?
Especially for you. Every plan starts where your body actually is — not where a 25-year-old influencer thinks it should be. Most members begin on Start with short, joint-friendly sessions and build from there.
What equipment do I need?
None to start. There are full no-equipment and bands-only tracks. If you have dumbbells, tell us in the consultation and your sessions will fold them in.
What if I have a bad knee / back / shoulder?
Tell your AI coach and every workout adapts around it. You can also flag pain on any individual exercise and the plan adjusts. Joint-friendly programming is the heart of what Joe does — not an afterthought.
Can I cancel or change tiers anytime?
Yes. One click, no phone calls, no guilt trips. You can move between Start, Build, and Coach whenever you want, and your progress is saved.
Is the AI replacing Joe?
No — it extends him. The AI handles the daily adjustments a trainer would make. Joe stays present through program design, the exercise library, and the community. On Coach, a real human trainer reviews your plan and meets with you 1:1.